Jaren WilsonAdvertising/Marketing Strategist
Brand Strategy • Audience Research • Campaign Development
I'm a creative thinker who enjoys turning insights into brand strategies that help organizations connect with the right audiences.
My background in advertising and marketing has given me experience across audience research, media strategy, campaign development, digital content, and public relations. I've worked in ad agency environments, contributed to research and strategic recommendations, developed media plans, and written content designed to connect with specific audiences. I've also had the opportunity to see my recommendations put into practice and to earn additional work based on the value I brought to a project.
I recently earned my degree in Advertising, with a minor in Marketing from Marquette University. I'm looking to begin my career in brand strategy or strategic planning, where I can combine research, curiosity, critical thinking, and creativity to help brands understand their audiences better and, ultimately, make smarter marketing decisions moving forward.
WHERE I'VE WORKED
My experience spans agency media, nonprofit PR, Division I athletics, and campus program support.
Media Intern
I worked across paid media, social media, and earned media and PR. I audited social media for four nonprofit clients, benchmarked four peer nonprofits, presented recommendations to client teams, built Future Urban Leaders PR materials, drafted an Ocean City, Maryland travel post that was published on ococean.com, and completed a Florida State University competitive media market analysis using Nielsen ad spend data.
Marketing and Digital Intern
I designed graphics for men's basketball, women's basketball, volleyball, lacrosse, and track and field. I captured photo and video at 100+ games and events, posted 100+ uploads to the @muathletics Instagram account with 15,000 followers, produced marketing table rosters for women's basketball, lacrosse, and soccer games, and supported game day operations from setup through in game marketing to breakdown.
Office Assistant and Social Media Intern
I designed the program's new logo, created Facebook content, produced outreach materials used by counselors on high school recruitment visits, prepared materials for staff meetings, maintained program files and participant records, and served as first point of contact for students, parents, and counselors.
B.A. Advertising/Minor Marketing
I earned a B.A. in Advertising with a minor in Marketing, graduating Magna Cum Laude. My coursework combined consumer insight and strategy, marketing and communication research, statistics, media strategy, digital marketing, and social media analytics with copywriting, design, and media production. I also studied PR, account management, campaign development, retail and channel strategy, sports marketing and promotion, professional selling, and ethics.
