Advertising/Marketing Strategist • Marquette Athletics Intern • BVK Media Intern • PR Freelance
I am a Marquette University advertising graduate with a minor in Marketing, relocating to Milwaukee and applying for entry level public relations, social media, content, and media planning roles in Milwaukee and Chicago. My work spans agency media, nonprofit PR, Division I athletics content, and research based campaign planning. At BVK, Moms Mental Health Initiative implemented three of my social audit recommendations. Teens Grow Greens hired me back after the internship for a paid freelance media relations project, and a travel post I drafted for Ocean City, Maryland was published on ococean.com.
Advertising/Marketing Strategist • Marquette Athletics Intern • BVK Media Intern • PR Freelance
I am a Marquette University advertising graduate with a minor in Marketing, relocating to Milwaukee and applying for entry level public relations, social media, content, and media planning roles in Milwaukee and Chicago. My work spans agency media, nonprofit PR, Division I athletics content, and research based campaign planning. At BVK, Moms Mental Health Initiative implemented three of my social audit recommendations. Teens Grow Greens hired me back after the internship for a paid freelance media relations project, and a travel post I drafted for Ocean City, Maryland was published on ococean.com.
WHERE I'VE WORKED
My experience spans agency media, nonprofit PR, Division I athletics, campus program support, and advertising coursework.
I worked across paid media, social media, and earned media and PR. I audited social media for four nonprofit clients, benchmarked four peer nonprofits, presented recommendations to client teams, built Future Urban Leaders PR materials, drafted an Ocean City, Maryland travel post that was published on ococean.com, and completed a Michigan State University competitive media market analysis using Nielsen ad spend data.
I designed graphics for men's basketball, women's basketball, volleyball, lacrosse, and track and field. I captured photo and video at more than 100 games and events, posted more than 100 uploads to the @muathletics Instagram account with 15,000 followers, produced marketing table rosters for women's basketball games against Seton Hall and Villanova, and supported game day operations from setup through in game marketing to breakdown.
I designed the program's new logo, created Facebook content, produced outreach materials used by counselors on high school recruitment visits, prepared agendas and packets for staff meetings, maintained program files and participant records, and served as first point of contact for students, parents, and counselors.
I earned a B.A. in Advertising with a minor in Marketing, graduating Magna Cum Laude after coursework in market channel strategy, omnichannel retail, digital consumer behavior, campaign planning, research, and strategic communication design.
Explore a collection of real-world advertising and marketing work spanning strategy, creative, research, and PR, all focused on driving measurable results.
Dive into strategy-driven campaigns that blend research, insight, and creative problem-solving. From a Party City campaign built on SWOT analysis and a new Party City Express service concept to a Trident Gum media plan grounded in MRI Simmons research and detailed buyer personas, these projects show how I turn data into clear positioning, targeted messaging, and engaging, results-focused ideas.
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Explore a collection of graphics and campaigns that highlight my skills in sports branding, social content, and multi-platform advertising. From Marquette Track & Field Instagram stories and senior spotlights to Trident Gum and V8+Energy campaigns, magazine layouts, and seasonal concepts, each project balances clear messaging, strong visuals, and brand consistency across digital and print.
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Dig into research-driven projects that connect data, audience insight, and content strategy. From a Red Bull drink packets study on college students' habits and perceptions to a Calypso Consulting Competition content strategy where I led content and calendar planning, these projects show how I turn surveys and brand guidelines into clear recommendations, structured plans, and actionable marketing ideas.
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Explore public relations work that blends media research, strategic messaging, and community impact. From supporting mission-driven clients at BVK with media lists, pitch planning, and social audits to a paid freelance media relations project for Teens Grow Greens' Changemaker 2025 event, these projects highlight my experience in outlet research, audience engagement, and PR strategy for purpose-driven brands.
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