PR Portfolio

• I was a Media Intern from June to August 2025, working across paid media, social media, and PR.
• I created content calendars for the social team and pitching calendars and media lists for the PR team.
• I audited social media for Future Urban Leaders, Moms Mental Health Initiative, Teens Grow Greens, and Milwaukee Public Schools. I benchmarked four peer nonprofits and presented findings and recommendations directly to client teams.
• Moms Mental Health Initiative implemented three of my recommendations, including linking their social accounts to their website to close an awareness gap.
• For Future Urban Leaders, I built the media list, pitch, and press releases. I developed a donor focused social strategy including alumni takeovers to show program impact and co-presented the 41 slide campaign deck to more than 30 client and agency staff at the end of July 2025.
• For Ocean City, Maryland, I drafted a travel itinerary blog post in the client's brand voice. It was published August 12, 2025 on ococean.com under the OC Tourism byline.
• For Michigan State University, I completed a competitive media market analysis using Nielsen ad spend data and reported my findings to the account team.

Ocean City, Maryland travel itinerary blog post

The Future Urban Leaders deck below shows the earned and social strategy I co-presented to more than 30 client and agency staff at the end of July 2025.